TV 3.0 is here today! I’m excited to write about Rambus’s Imerz™, an integrated end-to-end mobile media platform that allows you to discover, consume, share, learn and transact from content anytime, anywhere on any device.
Imerz puts social networking, multi-screen video content viewing, and surfing informational content embedded in video together into one mobile-to-TV experience.
Imerz simplifies discovering video content with its unique and elegant visual search engine. Once you’ve found something to watch, easily shift content between devices, anywhere, and to friends across social networks. While watching, you can interact with embedded meta-tags to get more details (from across the web) and even transact to buy the things you see.
Imerz brings it all together for you in one easy-to-use TV 3.0 experience.
What do I mean by TV 3.0?
Increasingly, our smart phones and mobile devices are the first places we turn to experience the things that interest and intrigue us. These devices have become our “first screen.”
Increasingly, it is the thing we turn to now for more information on whatever we’re watching. This is why I’m so excited about Imerz. This platform connects your first screen — your smartphone or your tablet — directly into whatever you’re watching on your TV. What’s on your TV and what’s personally relevant to you — they blend together into one rich, seamless experience.
Stay tuned. We’ll keep sharing with you how TV 3.0 enables new modes of socializing and sharing, new modes of getting information on things you care about, all on the devices you’ve added to your experience of traditional media.